Ajay Devgn’s Drishyam 2 has taken an excellent opening at the box office in India with the film gaining momentum of unheard proportion towards the evening and night shows. According to early estimates, the movie has collected in the range of Rs. 14.50 to Rs. 15 crores on its opening day, thereby surpassing even the optimistic industry estimates of Rs. 12 crores.
The film has clocked excellent occupancy in the national multiplexes, with PVR, Inox, and Cinepolis collectively clocking Rs. 7.40 crore. It’s the second biggest Bollywood opener of the year after Brahmastra, as the start is more or less in the same range as Bhool Bhulaiyaa 2. What makes the opening of Drishyam 2 actually bigger is the fact it is a thriller, which has limited appeal with the audience.
It’s the franchise recall value and Ajay Devgn’s presence that has pushed the first-day biz of the film by a significant margin. The trailer was widely appreciated and had enough elements to excite the audience for the big-screen experience. It was the biggest marketing asset of Drishyam 2, and it struck the right chord. The business of Drishyam 2 will see a good jump on Saturday and Sunday as well, as the film is headed for an opening weekend around the Rs. 50 crore mark.
The opening of this Abhishek Pathak directorial has proved to be a much-needed breather for the Hindi Film Industry.
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